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strong relationships are more important than perfect products

Thank you. Wild Logic is different. You had such a positive effect on the design and delivery of our experience and the morale of my colleagues. 

Bianca van der Zee
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Effective people simply achieve more

For thirty years Wild Logic has delivered the building blocks of leadership, communication and innovation for teams, managers, cultures, customers, brands and total strangers. Our flagship product is The Anatomy of Everyday Leadership; a development programm delivered in face-to-face training, conference presentation and on-line to Alumni. The framework builds strong relationships leading to meaningful change.

Wild Logic delivers leadership development for new leaders and builds robust, team-led business culture for the future. Every home, community, team, business and nation looks to improve. Improve the things that work and the things that don't. Improvement means change. Change is a calculation of risk and reward.  People are risk averse.  

Wild Logic helps you control risk and maximise reward by giving your people a consistent language and method for working together. The outcome of positive Leadership Devlopment and Team-led Culture is consistency in: rationale and structure; method and insights; imagination and innovation. We make a quantifiable difference to every client we work with. 

Practice Areas

Three ways to become more effective

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Wild Logic Leadership Development

Leadership Development​

Leadership is an acquired skill, essential to business success.There are huge benefits when everyone in your business understands leadership the same way, with the same expectations and clarity. We make that happen.

The Anatomy of Everyday Leadership is our leadership development programme. It creates the strongest baseline for new and existing leaders and their teams for managing local and remote teams and projects. 

Wild Logic Experience design

Experience Design

When you are the only voice in the room, everybody listens. Nothing beats bringing your community together in one place where you build consistent understanding, create new mindsets and drive action. 

Saying 'Thank You' is significantly under-valued as a motivational tool. Recognition incentives allow you to build critical relationships between the best in your business.

We design, resource and support the delivery of experiences, conferences and incentives, including sophisticated and relevant team building, for our clients globally as well as locally. 

You save a lot of money. You pay our day -rate. All costs and suppliers are passed through to you to pay directly. There is no agency mark-up. 

Wild Logic Brand Awareness

Brand Awareness​

'Where everybody knows your name' - owning mindshare builds you an audience pre-disposed to listen. Mind share is the foundation of every brand. You have to give a little to get a lot back. 

We create global participation in your brand, bringing your values to life through lateral thinking and patience. Our proven solutions have created new and lasting international audiences.


Ross MacLennan has more than three decades of experience in c-suite consultancy. As the Lead at Wild Logic he can help you with strategy design, creative direction and programme delivery. His expertise was gained in more than seventy locations on five continents, for over fifty brands, creating in excess of three hundred and fifty experiences.

He understands communications and culture change from a practical and strategic perspective having been hands-on, leading one of UK's largest culture change programmes. 

He created and delivered the Urban Photographer of the Year brand awareness strategy, building a global audience in over one hundred and twenty countries, engaging with more than one hundred and thirty thousand entries.

His breadth of experience and depth of knowledge saves you a fortune not re-inventing the wheel. 

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Principle Consultant

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