About | Wild Logic

with his years of experience you know you are in safe hands.

In Event Management you need to be able to; think outside the box, keep a cool head when those around you don't and make things happen on the day. Ross is a safe pair of hands.

Crispin Scott

My Experience

More than 0ne hundred thousand hours

Degree Education

University of York - BA - Philosophy

British Army – Infantry Officer - 10 years

Hong Kong, Belize, Falklands, N. Ireland, Cyprus, Zimbabwe

Head of Employee Communications - Royal Mail

180,000 staff, 64 regional EC Managers

Group Accounts Director – Project Worldwide

Experience design and delivery (B2B Conferences & Exhibitions)

Creative & Production Director – GPJ, EMEA

Experience design and delivery (B2B Conferences & Incentives)

Founder & MD – Wild Highlander - 15 years

B2B Experiential design & Brand awareness

Founder – Cobham Photo Agency – 10 years

Photographer, Author, Publisher, (concurrently with above)

Founder & Principle – Wild Logic Consultancy

Leadership Development - Experience Design - Brand Awareness,

Ross MacLennan

I am content. I am married to a beautiful psychotherapist and we have two daughters; one in events, (who knew) and the other an actress. At home I am responsible for walking and feeding the dog. I am occasionally irresponsible. I take pleasure in my library, in blues music, ceramic sculpture, military medals, user interface design and history prior to nineteen hundred. I enjoy writing, not just 'The Anatomy of Everyday Leadership' but also my epic series of novels (still working on volume one, book one); strumming a moderate guitar; playing golf with friends in the sunshine and on special occasions, skiing with my girls for the fresh air and fun.

I started life as an army brat, born in what was West Germany. I left home, aged eight, for boarding schools. I acquired some unforgettable insights, a few skills and a sufficient education to get me into York University to read Philosophy. The Army paid for my university and in return I spent much of the next ten years in Northern Ireland, The Falklands, Hong Kong, Belize, Cyprus and Zimbabwe.

I moved on to join the bleeding edge, (unknown), discipline of Employee Communications at Honeywell Bull and then Royal Mail. In the latter, with 180,000 employees and a similar number of pensioners to support, I recruited and developed 64 EC managers to take up posts across UK before assimilating the recognition and engagement functions as well. Life was a splendidly intense. The choice of media and channels employed was extremely diverse: events, publishing, incentives, hardware, video.

I loved it so much that I turned from gamekeeper to poacher, joining the agency world. I have since delivered over three hundred and fifty experiences and campaigns around the world. Firstly with Commercial Presentations as Account Director, then Project Worldwide as Client Services Director. PWW became George P. Johnson EMEA. It was a good time to scratch the itch so I left with others to set up our own agency. The dotCom collapse followed by 9/11 taught failure as a life lesson. With bridges unburned I returned to GPJ as EMEA Creative and Production Director.

But I had tasted independence. I opened Wild Highlander as a full service event agency delivering engagement, mind-share and awareness for brands around the world for fifteen years. I have been strategic advisor, creative director and project manager to world-class businesses and their leaders. Advising, delivering, cajoling, supporting and developing across all disciplines and a variety of cultures.

My passion is problem solving. I am good at networking, connecting people, testing ideas, looking at new solutions. This led to the formation Wild Logic Limited where we work just as closely with our clients across much wider and diverse range of creative behavioural solutions.

Our Philosophy

strong relationships are more important than perfect products

relationships are mutual experiences over time

experience is the catalyst that turns knowledge into wisdom

If this resonates with you then you are likely to find kindred spirits here at Wild Logic. Trust and mutual respect are based on experience. We try things. They work. We try other things. They don't work but we find a way through. Next time we know better.

I am skeptical of perfection. The ground will always shift under your feet. If your partners have never run into problems then that is luck rather than judgement. It is only when you stare into oblivion and your partners pull you back from the brink, that you find out whom you can really trust to have your back.

Trust is hard won. Liking is different. Why would you eat something you don't like. Well, you don't. It is the same with people. I have conducted a series of straw polls over the years and when asked 'how long, in an interview, does it take you to know if the candidate has a chance?' 100% of people say less than sixty seconds.

But more importantly, a select few go on to say that they have been wrong and are delighted to find that their dislikes could change. These people, who accept their instincts but are willing to adapt, they are the strong ones. We do challenge instincts here at Wild Logic; in a not-contrary way of course.

The foundation of our leadership development programme is testing your objective - before anything else. To rely on an untested objective is to open yourself up to failure from the very start. So we challenge norms. But we do not believe we have the right of it and accept clear and well-founded objectives whatever they might be. It is our function to shake the tree to test the roots.

Strong relationships are built on common ground. Mutual respect is akin to a partnership. We have clients who use us as members of their teams, as people who understand their objective and who are empathic and determined to achieve for them. We have others who strongly welcome our advice and still go their own way, with us at their side.