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Wild Logic is Leadership and Communications Agency based in Surrey, working with Organisations to unlock the power of everyday leaders. Our core product, The Anatomy of Everyday Leadership, was written and developed by Ross MacLennan. The programme addresses Culture, Leadership and Leading Teams to deliver their Objectives.

Ross is our principal consultant; he has worked for over forty blue chip clients in more than sixty locations around the world. He has the experience of leading over 400 multi-national and inter-disciplinary teams to deliver their objectives, deliver customer satisfaction and create more business.


For more than three decades he has been designing and delivering development, training and communications programmes with and for project and team leaders, sharpening their skills, clarifying their thinking and supporting them and their organisation in achieving their ambitions.

He has been recognised, by clients and colleagues alike for his Leadership and Creativity  skills.


Degree Education

University of York - BA - Philosophy

British Army – Infantry Officer - 10 years

Hong Kong, Belize, Falklands, N. Ireland, Cyprus, Zimbabwe

Head of Employee Communications - Royal Mail

180,000 staff, 64 regional EC Managers

Group Accounts Director – Project Worldwide

Experience design and delivery (B2B Conferences & Exhibitions)

Creative & Production Director – GPJ, EMEA

Experience design and delivery (B2B Conferences & Incentives)

Founder & MD – Wild Highlander - 15 years

B2B Experiential design & Brand awareness

Founder – Cobham Photo Agency – 10 years

Photographer, Author, Publisher, (concurrently with above)

Founder & Principle – Wild Logic - 4 years

Culture & Leadership Development

" The Anatomy of Everyday Leadership "


100,000 HOURS


I am content. I am married to a beautiful psychotherapist and we have two daughters; one in events, (who knew) and the other an actress. At home I am responsible for walking and feeding the dog. I am occasionally irresponsible. I take pleasure in my library, in blues music, ceramic sculpture, photography, watch design, poetry (real poetry) and history prior to nineteen hundred. I enjoy writing, not just The Anatomy of Everyday Leadership but also my series of nine Epic Fantasy novels, (still working on Volume one, Book one); K-drama; strumming a rhythm guitar; cooking a mean curry and a righteous dahl; playing golf with friends in the sunshine, backgammon of an evening and on special occasions, skiing with my girls for the fresh air and fun.

I started life as an army brat, born in what was West Germany. I was diagnosed with ADHD aged six. I left home two years later for an unsettling decade of boarding school. I acquired some unforgettable insights, a few skills and a sufficient education to get me into York University to read Philosophy. The Army paid for my university and in return I spent the following decade in a kilt as a Queen's Own Highlander, gathering experience in UK, Northern Ireland, The Falklands, Hong Kong, Belize, Cyprus and Zimbabwe.

I moved on to join the bleeding edge, (unknown), discipline of Employee Communications at Honeywell Bull and then Royal Mail. In the latter, with 180,000 employees and a similar number of pensioners to support, I recruited and developed 64 EC managers to take up posts across UK before assimilating the recognition and engagement functions as well. Life was a splendidly intense. The choice of media and channels employed was extremely diverse: events, publishing, incentives, hardware, video. 

I loved it so much that I turned from gamekeeper to poacher, joining the Experiential Agency world. I have since delivered over three hundred and fifty experiences and campaigns around the world. Firstly with Commercial Presentations as Account Director, then Project Worldwide as Client Services Director. PWW became George P. Johnson EMEA. It was a good time to scratch the itch so I left with others to set up our own agency. The dotCom collapse followed by 9/11 taught failure as a life lesson. With bridges unburned I returned  to GPJ as EMEA Creative and Production Director.

But I had tasted independence. I opened Wild Highlander as a full service event agency. We delivered engagement, mind-share and awareness for brands around the world for fifteen years before a brief and inconvenient operation made me hors de combat for six months and closed Wild Highlander. I have been strategic advisor, creative director and project manager to world-class businesses and their leaders. Consulting, delivering, cajoling, supporting and developing across all disciplines and a variety of cultures.

My passion is The Anatomy of Everyday Leadership; identifying, fragmenting and re-assembling the elements of the single most important driver of civilisation, both rise and fall. This journey has taken me through the portals of physics to philosophy; politics to psychology; neuroscience to geoscience; history and archeology and anthropology to business strategy, economics and on to geology and mythology to name some of the dots that I have polished and connected. It's been worth every second because everything is connected,


Personally, I am good at networking, connecting people, testing ideas, looking at new solutions. This led to the formation Wild Logic, where we work just as closely with our clients across the wider and and more diverse range of creative behavioural solutions that is our game-changer:  The Anatomy of Everyday Leadership


Map of Ross MacLennan Leadership Delivery Locations.png


A selection of client brands Ross MacLennan has worked for.png


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