

your local consultant xeno-ethnologist
With over four decades of leadership experience, including fifteen as CEO of an international full-service event agency, Ross MacLennan has designed and led over 400 multi-cultural, inter-disciplinary teams, delivering high-risk objectives for his clients in more than 60 locations around the world.
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In that time he has created audiences for successful brands and built lasting relationships across continents. He and his teams have worked with famous names, industrial and political legends and nameless, professional thought leaders & superstars, while surviving making just about every mistake you can make.
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Ross is an experienced xeno-ethnologist, with a consulting focus on leadership. He has developed the unique approach to universal leadership called ArcOS.
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The handbook, aimed at new and existing leaders, is due at the end of the Summer of 2025.
Degree Education
University of York - BA - Philosophy
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British Army – Captain: Queen's Own Highlanders - 10 years
Hong Kong, Belize, Falklands, N. Ireland, Cyprus, Zimbabwe
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Head of Employee Communications - Royal Mail
180,000 staff, 64 regional EC Managers recruited and trained​
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Group Accounts Director – Project Worldwide
Experience design and delivery (B2B Conferences & Exhibitions)
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Creative & Production Director – GPJ, EMEA
Experience design and delivery (B2B Conferences & Incentives)
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Founder & MD – Wild Highlander - 15 years
B2B Experiential design (as above), Incentives & Team Building​
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Founder – Cobham Photo Agency – 10 years
Photographer, Author, Publisher, (concurrently with above)
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Founder & Principle – Wild Logic - 5 years ( 45 years )
Delivering 'The Arcs of Change : Leadership isn't missing - it's misused​

I am Ross MacLennan; founder at Wild Logic. I deliver 'The Arcs of Change'. Our unique leadership programme bridges the gaps between the layers in The Leadership Pyramid.
The outcome is an exciting winning culture; the foundation for future success.