top of page
BLANK BLUE WALLPAPER MB16.png
RM presenting on stage
BLANK BLUE WALLPAPER MB16.png

FORGED UNDER PRESSURE

Ross Maclennan is the entertaining and insightful voice of experience.

 

With over four decades of leadership experience, including fifteen as CEO of an international full-service event agency, he has designed and led over 400 multi-cultural, inter-disciplinary teams, delivering high-risk objectives for his clients in more than 60 locations around the world.

​

In that time he has created audiences for successful brands and built lasting relationships across geographies. He and his teams have worked with famous names, industrial and political legends and nameless but professional superstars, whilst making and learning from just

about every mistake you can make.

Degree Education

University of York - BA - Philosophy

​

British Army – Captain: Queen's Own Highlanders - 10 years

Hong Kong, Belize, Falklands, N. Ireland, Cyprus, Zimbabwe

​

Head of Employee Communications - Royal Mail

180,000 staff, 64 regional EC Managers recruited and trained​

​

Group Accounts Director – Project Worldwide

Experience design and delivery (B2B Conferences & Exhibitions)

​​

Creative & Production Director – GPJ, EMEA

Experience design and delivery (B2B Conferences & Incentives)

​​

Founder & MD – Wild Highlander - 15 years

B2B Experiential design (as above), Incentives & Team Building​

​

Founder – Cobham Photo Agency – 10 years

Photographer, Author, Publisher, (concurrently with above)

​

Founder & Principle – Wild Logic - 5 years ( 45 years )

Transformational Coach, Mentor and Trainer

 

Delivering: The Anatomy of Everyday Leadership

   Part 1 -  Building a Leadership Culture

   Part 2 -  Achieving Objectives with Teams​

Ross MacLennan, Wild Logic

I am Ross MacLennan; coach, mentor and trainer at Wild Logic. I deliver The Anatomy of Everyday Leadership. A transformational programme devised to bridge the gap between frontline teams and their strategic management, building an exciting winning culture and a foundation for future success.

I am content. I am married to a beautiful psychotherapist and we have two daughters; one in events, (who knew) and the other an actress. At home I am responsible for walking and feeding the dog. I am occasionally irresponsible.
​
I take pleasure in my library, in blues music, ceramic sculpture, photography, watch design, poetry (real poetry) and history prior to nineteen hundred. I enjoy writing, not just The Anatomy of Everyday Leadership but also my series of nine Epic Fantasy novels, (still working on Volume one, Book one); K-drama; strumming a rhythm guitar; cooking a mean curry and a righteous dahl; playing golf with friends in the sunshine, backgammon of an evening and on special occasions, skiing with my girls for the fresh air and fun.
 
I started life as an army brat, born in what was West Germany. I was diagnosed with ADHD aged six. I left home two years later for an unsettling decade of boarding school. I acquired some unforgettable insights, a few skills and a sufficient education to get me into York University to read Philosophy. The Army paid for my university and in return I spent the following decade in a kilt as a Queen's Own Highlander, gathering experience in UK, Northern Ireland, The Falklands, Hong Kong, Belize, Cyprus and Zimbabwe.
 
I moved on to join the bleeding edge, (then unknown), discipline of Employee Communications at Honeywell Bull and then Royal Mail. In the latter, with 180,000 employees and a similar number of pensioners to support, I recruited and developed 64 EC managers to take up posts across UK before assimilating the recognition and engagement functions as well. Life was a splendidly intense. The choice of media and channels employed was extremely diverse: events, publishing, incentives, hardware, video. I loved it so much that I turned from gamekeeper to poacher, joining the Experiential Agency world.
 
I have since delivered over three hundred and fifty experiences and campaigns around the world. Firstly with Commercial Presentations as Account Director, then Project Worldwide as Client Services Director. PWW became George P. Johnson EMEA. It was a good time to scratch the itch so I left with others to set up our own agency. The dotCom collapse followed by 9/11 taught failure as a life lesson. With bridges unburned I returned  to GPJ as EMEA Creative and Production Director.
 
But I had tasted independence. I opened Wild Highlander as a full service event agency in 2004. We delivered engagement, mind-share and awareness for brands and their audiences around the world for fifteen years before a brief and inconvenient operation made me 'hors de combat' for six months and closed Wild Highlander.
 
I have been strategic advisor, creative director and project manager as well as managing director, business development and pitch manager, to world-class businesses and their leaders. Consulting, delivering, cajoling, supporting and developing high-risk projects across disciplines, market sectors, audiences and cultures.
 
My passion is team dynamics and people, culminating in my unique and bespoke programme: The Anatomy of Everyday Leadership; identifying, fragmenting and re-assembling the elements of the single most important driver of civilisation: Organisational Relationships. This journey has taken me through the portals of physics to philosophy; politics to psychology; neuroscience to geoscience; history and archeology and anthropology to business strategy, economics and on to geology and mythology to name some of the dots that I have polished and connected. It's been worth every second because everything is connected.
 
Personally, I am good at networking, connecting people, testing ideas, finding at new solutions, trusting people to excel and have been mostly proved right in this latter faith. I have had one consistent occupation in life - leading small teams; often delivering great impact for large enterprises. My largest direct team was 250 people; integrating nationalities, cultures and disciplines for an audience of 2,500. I have built and trained over 400 teams to succesfully deliver objectives in more than 60 locations around the planet and made pretty much every mistake you can make in the process.
 
At Wild Logic we work closely with our clients, across a wide and diverse range of creative & behavioural solutions.  'The Anatomy of Everyday Leadership' is our game-changer and totem; Individual and Team development and training, coaching and mentoring. We apply 'The Leadership Compass', to measure the effectiveness of our programmes.
bottom of page